Fred Segal: Defining Los Angeles fashion for 60 years

With parents who worked multiple jobs, Frederick Segal grew up poor in Chicago. Working as a traveling shoe salesman and shining shoes in Venice Beach, Segal would observe people. He started developing a sense for what buyers wanted. In 1960, he was able to open Pants America, his first store located on Santa Monica Boulevard, which specialized in denim jeans and chambray shirts. Segal then opened his famous boutique on Melrose Avenue. Defining West Coast fashion…
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