Designed to build emotional bonds between charities and their audience, The Charity Guys’ creative fundraising campaigns for celebrities and high-profile organizations raised $1.5 million in 2020. “It all began with a simple idea, in the middle of the night, during the Covid-19 crisis, wondering how we could make a difference to help those in need by leveraging a high-profile artist’s fan base.” Michael Wiesenfeld launched The Charity Guys with Jean-Charles Carre, co-founder of David Guetta’s label What a Music Ltd, and Jeremy Zeitoun, social media and digital marketing wizard in the fields of music, celebrity marketing and entertainment.
In April 2020, their first event United at Home, a live concert in Miami by David Guetta, gathered over 27 million viewers and raised over $750,000 for various charities, including Feeding South Florida who was able to donate 1.8 million meals as a result. The next month, The Charity Guys and David Guetta organized United at Home in New York City…
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