James Royce: A history of dedication

Located on La Cienega Boulevard, James Royce’s newly rebuilt, stately showroom stands out with its curated selection of designer rugs. Offering an impressive fashion-forward collection of modern rugs, the brand focuses on rugs handcrafted by artisan weavers and hard-to-find pieces that will add the ultimate layer of style and personality to your room.
James Royce has been a designer’s destination of choice in West Hollywood for over 25 years. Today, his eclectic selection consists of exclusive, modern and contemporary rugs as well as ultra-fine quality traditional rugs and the latest trends such as vintage and Moroccan rugs…
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